Products, services and journeys consist of various puzzle pieces that need to be put together. But who puts the pieces together? Your customers or you?
Just like a symphony, your brand’s success hinges on consistency — not only within its communications but also between its communications and operations.
Have you seen Matrix, the movie? It can be entertaining, but it is not the reality. It's fiction. Just like many SWOT analysis.
As the American writer Rita Mae Brown said: ‘A peacefulness follows any decision, even the wrong one.’ And what is wrong depends.
Imagine a gift you rarely want to get and you rarely want to give. You just let others have it. It is so valuable that we keep it for the most festive part of the business year which nobody has ever had actually.
Market research is the compass of the business world, the map to buried treasure, the beacon in the storm of uncertainty. Or is it? Only if you know where you want to go.
