Products, services and journeys consist of various puzzle pieces that need to be put together. But who puts the pieces together? Your customers or you?

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cex

management

wrongtrack

The over usage of customer experience

Market research is the compass of the business world, the map to buried treasure, the beacon in the storm of uncertainty. Or is it? Only if you know where you want to go.

min read

management

wrongtrack

Don't be blinded by the benchmark shine

A lot of organisations fall prey to the allure of the benchmark. They see a company achieving stellar results and think, "That's what we need to do!" But hold on a minute, there's more to the story. Here's why relying solely on benchmarks can be a recipe for disaster.

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cex

management

The under usage of customer experience

When you have some savings and you keep it in your bank account, your money cannot work for you. Many studies proved the importance of customer experience, yet we let the learnings remain in the drawer.

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cex

management

Insights at hand in product development

You are looking for your keys. You need them, but you cannot find them. You look into every corner, even the unusual ones and you ask for help. And then you find them in your pocket. You also have more customer information at your disposal than you would think.

Seeing is believing: the illusions of segmentation

Those who attack Mount Everest often see other mountaineers, but they rarely think that the whole world are mountaineers. Yet, segmentation drives the minds of many marketers.

min read

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The value proposition in the experience economy

The over usage of customer experience

Don't be blinded by the benchmark shine

The under usage of customer experience

Insights at hand in product development

Seeing is believing: the illusions of segmentation

Send us a message

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