We don’t always measure what matters; we manage what we measure, even if it doesn’t matter.
Easily quantifiable data offers a false sense of control. When we prioritize vanity metrics over strategic value, we inadvertently train our teams to optimize for the spreadsheet rather than the mission. We must shift from “what can we count” to “what actually counts,” ensuring our energy follows our impact, not just our activity.
Which metric on your current dashboard do you suspect is actually distracting your team from their most important work?