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Resilience for adaptivity
Do you know how to assemble IKEA furniture on the deck of a ship, in a storm, with the wind snatching your hex key, the pieces missing, the instructions are soggy? Welcome to the current stage of modern business.
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Customer behaviour is like a river
We often design customer journeys like railway systems — assuming customers move from awareness to consideration to purchase in clean, logical stages. But in reality, customer behaviour flows more like a river — shaped by context, emotion, and invisible currents.
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Responsibility is not the blame game
Blame is just responsibility’s awkward cousin who always shows up uninvited. Though mistake is not the issue – not learning from it is.
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Conscious decision making
As the American writer Rita Mae Brown said: ‘A peacefulness follows any decision, even the wrong one.’ And what is wrong depends.
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Gestalt cycle and progress
Sometimes things just simply don’t happen. Things that could take you where you want to be. Impediments, in many cases, have a psychological reason. Knowing it can help you address the problem.
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Why compromise is bad
The opposite of disagreement is not agreement. It is the consensus. If we only look for a possible intersection (probably out of more than one), we will not certainly find the ideal one.