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What makes a good leader
The captains of crisis are often celebrated, yet good leadership, when everything is well managed, seems to be boring from the outside. So what does it take to be boring in everyday’s work?
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Reservation price has more than you think
It’s like planting a single seed in the soil—just a tiny speck of life—but over time, it grows into a sprawling tree with deep roots and branches teeming with life. That can be the reservation price.
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Conscious steps for advancing
You would not believe how much intuition takes place in business decisions. Intuition is and must be a part of the business as we cannot know everything. Yet, you can be more certain in situations where there should be evidence.
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Misconceptions
When there is a missing piece, we tend to complement it with an obvious answer. However, something obvious is not always the right answer.
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The value proposition in the experience economy
Products, services and journeys consist of various puzzle pieces that need to be put together. But who puts the pieces together? Your customers or you?
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A symphony of brand consistency
Just like a symphony, your brand’s success hinges on consistency — not only within its communications but also between its communications and operations.
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The SWOT trap: why your analysis might be holding you back
Have you seen Matrix, the movie? It can be entertaining, but it is not the reality. It’s fiction. Just like many SWOT analysis.
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Conscious decision making
As the American writer Rita Mae Brown said: ‘A peacefulness follows any decision, even the wrong one.’ And what is wrong depends.
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Feedback is a gift, isn’t it?
Imagine a gift you rarely want to get and you rarely want to give. You just let others have it. It is so valuable that we keep it for the most festive part of the business year which nobody has ever had actually.
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The over usage of customer experience
Market research is the compass of the business world, the map to buried treasure, the beacon in the storm of uncertainty. Or is it? Only if you know where you want to go.