When you say forward, you have to define the exact direction.
Vague goals are the enemy of execution. Until you define what ‘forward’ means, you’re standing still. True momentum requires a pinpointed North Star that shines into every corner of your organization. Without a specific, shared map, your departments won’t move together; they’ll retreat into their silos, pulling the company in a dozen different directions. Instead of a synchronized march toward victory, you get a chaotic scramble where everyone is busy, but no one is winning together. You don’t need a general heading; you need a unified strike.